Digital content revenues will increase from just less than USD 140 billion worldwide in 2015 to USD 180 billion in 2017, according to Juniper Research’s new white paper “Making Digital Content Pay”. As a leading payment institute for carrier billing, DIMOCO not only sees the same industry trend but also knows why it’s happening. The reason: A growing migration from physical to digital as well as a strong tendency from consumers to buy and use digital content on multiple screens.
Anticipating these industry changes, DIMOCO maneuvered nimbly, making the move to provide carrier billing on multiple screens. Juniper Research’s reinforces the foresight of this choice.
“As content migrates to digital,” the study explains, “there is an attendant trend away from content ownership and towards content access: it is perceived as far more critical to be able to say ‘listen to a song on multiple devices than to own it’. It also means that, increasingly, the device on which you pay for the content may not be the device on which you primarily access that content.”
Looking at the various digital content segments Juniper Research estimates games will continue to represent the largest share of digital content sales. Most notable in the report is the fact that video will have the strongest average annual growth level in the short and medium term. This will be another development in the shift from the linear viewing experience to a personalized, on-demand schedule. The second largest growth rates are anticipated in the ePublishing space.
The white paper is available to download from the Juniper website along with further details of the full research and the attendant Interactive Forecast Excel. To see what DIMOCO and Juniper Research estimate for “The Future of Carrier Billing in Europe”, including the entire digital content market potential with a payment method achieving up to 77 percent of conversion rates at first time transactions, download the Juniper Research & DIMOCO white paper.
Happy to hear your thoughts & questions about the future of digital content
From our perspective carrier billing is the big game changer in the digital payment area – also confirmed within our latest Juniper Research publications. We are happy to present you DIMOCO’s brand new fintech overview. DIMOCO, defining the fintech future.
The 2016 publication of the white paper, “The Future of Carrier Billing in Europe” will first be released at the Mobile World Congress.
MWC visitors will have the chance to pick up a copy of one of their favorite issues directly at the DIMOCO exhibition booth #8.1A67. In addition to the digital content market with its areas of games, music, video, ePublishing, adult content, and dating services, the development of carrier billing in Europe in particular has been scrutinized; and chances & possibilities for content and operating system providers & network operators are also presented within the white paper.
During the MWC 2016 you can download a free copy from the DIMOCO website – stay tuned!
From now on, digital content can be billed via DIMOCO Direct Carrier Billing on the Finnish market.
While users benefit from a simple, quick and secure check-out process to pay for their content via their mobile network operators’ invoices, merchants profit from an additional sales channel with higher conversion rates*.
“Finland is a highly-developed mobile market, perfect for carrier billing as a payment option in digital content stores”, says Gerald Tauchner, DIMOCO co-founder and CEO, adding: “Having direct carrier billing now available in Finland will give our customers a tremendous sales boost”.
As confirmed in the current Juniper Research white paper, carrier billing is the user-preferred payment option for billing digital content: 75% of European users prefer carrier billing if the payment option is available in digital content stores.
Finland: A highly developed mobile market
With 6.34 million smartphones, accounting for 84.1 percent of all available handsets, Finland is one of the most highly developed telecommunications markets in Europe. “Smartphones are an interesting market indicator – making easy-one-click ordering of digital content possible. If direct carrier billing is then offered as a payment option, the digital content storefront will be even more successful”, comments Tauchner. DIMOCO carrier billing is available from now on to bill digital content in a price range of 10 cents up to 60 euros and can be implemented by merchants trading in the Finnish market. Users conveniently order their digital content on their smartphones and confirm their payment with one simple click.
European Carrier Billing Market*
Carrier billing implementation sees higher conversion rates & transaction values: First-time conversion rates with carrier billing 70%, compared to 10-12% with credit cards. The uplift is particularly pronounced for micro-payments (under 10 euros). For repeat purchases, the conversion rate with carrier billing is 80-88%, as opposed to 20-25% credit card billing.
Value of digital content billed via carrier billing: From approx. EUR 1.8 billion in 2014, the value of digital content billed via carrier billing will rise to nearly EUR 9.8 billion in 2019, an average annual growth of 41% over the forecasted period.
The digital content market in Europe: The European digital content market is expected to increase from an estimated EUR 23 billion in 2014 to 35.7 billion in 2019. Games and videos will remain the most popular carrier billing content categories, generating combined sales of more than EUR 5.3 billion annually by 2019.
*Source: DIMOCO & Juniper Research White Paper 2015, Download here
One of the beauties of the operator’s billing relationships with end users is its sheer scale: there are more than
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1.05 billion handsets in use across Europe; all but 2 markets (Bosnia-Herzegovina and Turkey) have a penetration rate in excess of 100%.
Western European markets are also characterised by high smartphone adoption: across Western European markets as a whole, smartphones accounted for 59% of all handsets by the end of 2014, a proportion which is expected to increase to 83% by 2019.
Right now, right there – we’re at the Mobile World Congress in Barcelona! Showing what we’ve been doing for the last 15 years. Rockin’ carrier billing in Europe and mobile messaging worldwide.
And you know what? We’ve done it again: Another great publication with Juniper Research. Together with the leading telco analyst we presented the future of Carrier Billing in Europe. The brand new white paper is now ready to download.
Juniper Research and DIMOCO present “The Future of Carrier Billing in Europe” and invite you to the following Mobile World Congress 2015 event:
• Presentation of “The Future of Carrier Billing in Europe” • Official release of the brand new white paper • On Monday, 2 March 2015, 4 p.m. • At the DIMOCO MWC booth, Hall 8.1 App Planet, booth # 8.1K41 • Mobile World Congress 2015, Fira Gran Via, Barcelona, Spain
Find out what’s new and what’s next on the European carrier billing market and how digital content is billed today – and in the future. Juniper Research and DIMOCO have co-operated once again to publish the second edition of their highly-regarded white paper. Together with the leading telco analyst we will present “The Future of Carrier Billing in Europe”. After the presentation DIMOCO invites you to enjoy refreshments at the DIMOCO good (party) night. So come and visit us at the MWC! RSVP: http://www.dimoco.eu/company/events.html