Carrier billing unlocks countless upselling possibilities during the lifecycle of love

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151022 Margit Guest blogger

 

Smartphones, smart TVs, tablet PCs — we live in a truly digital world. Both dating and making payments,for instance, have been digital for quite some time now. In fact, online dating

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is more successful than ever before, a shining example of how the digital era continues to influence every heartbeat in the love lifecycle. The online dating industry has turned satisfying people’s romantic needs into a lucrative business, with services for everything from searching for the right partner, to breaking up with the wrong one.

 

And the secret of their success is all in the timing – providing their services at the exact moment customers need them. This leaves no room for complicated registration and payment procedures which can ruin even the most perfect moment.
Carrier billing not only offers easy access to customers, but also enables online businesses to reach their entire target group. While other digital payment methods are drastically lower in reach, or somehow tricky to use (entering long PIN codes or remembering passwords), carrier billing allows users to purchase content quickly and easily via their mobile phone bill. The positive impact on your business: an increasing conversion rate of your online dating services with every heartbeat of customers’ digital lifecycle of love…

 

151006 Lifecycle of love

 

…read the whole Interview and download the DIMOCO Industry Special for free!

 

 

Mobile is the go-to channel for online dating

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151005 DIMOCO Industry Special-01

 

DIMOCO and Global Dating Insights (GDI) publish carrier billing report for the online dating industry. Online dating mobile applications and web services are booming, and willingness to pay for true love is increasing. According to Juniper Research, 486 million euros will be generated in Europe in 2019.

 

 

Searching online for true love has never been so popular. Mobile applications and web platforms are already a must-have in the dating industry. Likewise, the willingness to pay for dating services is continually growing,” explains Gerald Tauchner, DIMOCO President and CEO. Thus, Juniper Research estimates a revenue of 486 million euros on the European online dating market in 2019. “A development which brings the question of finding the choice payment method to the forefront,” says Tauchner.

 

 

This also confirms DIMOCO’s and GDI’s carrier billing industry special, in which online dating service providers were asked about the future of billing for their services and their current payment strategy. Alongside dating services themselves, the industry’s billing services are also changing. This is why online dating service providers are looking for seamless and easy billing methods, e.g. carrier billing. According to Juniper Research, the number 1 digital payment method in reach scores with an enormous potential for new customers and a high conversion rate.

 

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Please click on the picture to download the report for free!

 

 

DIMOCO partners again with the organizers of the iDate Cologne

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iDate Jakob-02

 

The mobile operator payment provider signed a contract to be payment industry sponsor at the leading B2B internet dating conference. The event is one of the main networking hotspots in the online dating industry and will take place in Cologne from 8th to 9th September 2014. Mobile operator payment expert and DIMOCO sales representative for the dating industry Jakob F. Kleinsasser will speak on the payment panel and will inform guests about the advantages of billing digital content via mobile operator payment.
“The online dating industry uses our mobile operator payment products on multiple screens. They are happy to reach such an enormous target group and to profit from a better conversion rate”, says Gerald Tauchner, DIMOCO CEO, explaining the reason for again being payment industry partner at the online dating conference.

 

DIMOCO company representative Jakob F. Kleinsasser at the payment panel of the iDate Cologne:
• Dating payments
• 8th September 2014, 4:15 p.m.
• Barcelo Cologne City Center, Cologne

DIMOCO at the iDate Cologne 2014

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Jakob F. Kleinsasser will speak on the payment panel

Mobile payment expert Jakob F. Kleinsasser will speak on the payment panel of the upcoming iDate in Cologne. Representing DIMOCO with his mobile payment expertise and market know-how, Kleinsasser will explain how mobile operator payment can be

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used by the online dating industry to achieve higher conversion rates. As DIMOCO Sales Unit Manager Dating, Jakob F. Kleinsasser advises online dating companies in the mobile operator payment area.

Small mobile steps that lead to new paying customers

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Jakob-01

 

Mobile Carrier Billing for online dating customers is booming – at Dimoco, we are happy to notice a steep rise in that industry. Most of our customers let us bill their mobile site, yet the real bonanza lies within the app: in the first 6 months we had more requests to bill within the app than the mobile site in general. In-app-billing is becoming the focal point of the industry. And it makes sense:  a sheer 83% of daters access their dating portal via the mobile phone, a recent study found out.

 

There are, however, online dating providers that refrain from using Carrier Billing in their mobile apps. Most of them are to be found in the high-priced ranks of online matchmaking services, where matching personalities is the key to their users’ luck. So why don’t they use it? From my experience, all of them are highly interested in mobile payments, but most of the countries’ regulations do not allow more than 15 Euros per single transaction (Austria, Switzerland and Czech Republic being the big exceptions here with max. price of 80 Euros and over). Hence, to use a metaphor: can low tariffs date big expectations from matchmakers? Yes, they can. Mobile payment might come in handy to get users attracted to payable services in the first place: a one-week-only access for just €9.99 for starters. Or let them unlock the person of their dreams, who has not yet paid, with a single €3.95 unlocking fee. After that, it is only logical that the higher-priced monthly packages might sell much better! For special dating offers, contact jfk@dimoco.eu.

 

DIMOCO @ IDATE INTERNET DATING CONFERENCE

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1406 Idate-03

The global internet dating industry gathers in Beverly Hills, California, every June for iDate to discuss the state of the industry. As most of the consumers now look for new

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sweethearts with the help of their mobile device, all internet dating platforms have to adapt their user experience and

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dating industry takes a turn and becomes the mobile dating industry, new partnerships are needed for incumbents to continue their success stories. A core question is always monetization, and DIMOCO is on the forefront of helping the industry with conversion rates and best-in-class user experiences on mobile devices through carrier billing.”

Please reach out to our carrier billing experts if you’d like to discuss how carrier billing can help your business to grow and succeed. DIMOCO currently works in 30+ countries and reaches almost 1 billion consumers in Europe alone.
We will make sure to keep you posted in this blog about latest trends in the mobile dating industry!

DIMOCO at the iDate Las Vegas 2014

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The global online dating industry gathers twice annually at iDate to discuss the latest trends and issues of the online dating industry. We were invited to speak at this year’s iDate in Las Vegas (January 14-16, 2014), and were honored to discuss the state of the industry with its most forward-thinking leaders.

Here are some key take aways:

1.    Online Dating Goes Mobile. As the consumer uses smartphones more and more, they are also using the mobile device to arrange their next date. The industry has some homework to do in order to make the user experience smooth and rich on the mobile device.

2.    Online Dating Goes Mainstream. The online dating industry has finally left its shadowy existence and has matured – some great companies provide even better services to its users, and chances one will find a soulmate online are higher than ever.

3.    Online Dating Goes Global.  The online dating industry is no longer limiting users to their home country. Today, users want to find their partner regardless of location in the world, and the online dating industry caters to this crowd by going global.

 

At the core of every platform is monetization – users want the dating platform to find a date for them, and they are willing to pay for it. It needs to be a smooth, frictionless experience though – and that’s very DIMOCO Mobile Payments comes to help. We help monetizing billions of users with simple one-click mobile payments. Let us know if you want to learn more about our solutions for the online dating industry!

 

Please find more information about the conference on its website http://www.internetdatingconference.com

We’ll see you in Beverly Hills later this year (June 5-6, 2014). Let us know if you’d like to set up a meeting!

DIMOCO to exhibit at the idate Las Vegas

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140109 DIMOCO at the iDate-01

Mobile payment for the online dating industry is what it’s all about! DIMOCO will present what it can do at the upcoming iDate Super Conference. The event is the leading trade show and largest business convention covering the online dating industry. DIMOCO will give the audience deep insights into their opportunities with direct operator billing and show them effective ways to obtain higher profits by simply choosing the right billing method. Join us in Las Vegas, the hotspot for the online dating industry from 14 to 16 January 2014. C u there!

DIMOCO is nominated

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131115_2014-iDate-Award-Nominee-best-payment-system

DIMOCO is nominated for the iDate-Award-Final in the category “Best

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Payment System”! Please vote: Voting iDate

Vote for DIMOCO

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On January 15, 2014 in Las Vegas at iDate2013, The Internet Dating Conference and Online Personals Watch will host the fifth annual Online Dating Industry Awards. The awards represent the best of the dating industry.

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Now, you have the chance

to nominate the best Mobile Payment Provider (category: best

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payment system). Well, DIMOCO would be very happy, if.. . ;-) Please note that nomination submissions end on October 31, 2013. Thank you very much for your support.