DIMOCO country update: carrier billing market special Greece

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DIMOCO Greece Market Special

DIMOCO today published its new carrier billing special report covering the Greek market. The study shows Greece’s mobile handset penetration at 16.68 million, and that the country’s consumption of digital content in the areas of ePublishing, eGames, home videos and music is developing at a considerable rate. The report findings point to enormous profits for digital content merchants who integrate carrier billing into their checkout process.

 

 

DIMOCO’s “Carrier Billing Market Special Greece” is the company’s eighth-market analysis study and shows the following user trends:

• 16.68 million handsets (including 42.6 percent of smartphones) are available on the Greek market.
• Cosmote (with a market share of 43.05 percent), Vodafone (30.6 percent) and Wind (26.35 percent) are the three primary brands operating in the country’s mobile network. Overall, there is a total of 17.16 million mobile subscribers.
• Mobile handset penetration is an impressive 154.7 percent, while credit cards penetration rate is 11.6 percent.

“Greece is one of the top five carrier billing markets,” said Gerald Tauchner, DIMOCO president & CEO. “Our local presence combined with our know-how and support gives digital content providers the chance to successfully expand their businesses to the Greek market.”

 

 

Greek digital content market expectations:
The report cited Price Waterhouse Coopers’ “Entertainment and Media Outlook 2016-2020” on the future of the four main digital content segments in Greece, indicating strong growth across the board. Currently, eGames is the strongest segment in the market with 2015 revenues of 68.4 million euros. This sector will experience a growth rate of 1.6-times current numbers to reach 96.3 million euros in 2020, according to the report.

 

 

All regional DIMOCO Carrier Billing Market Reports (Hungary, France, Germany, Italy, Poland and Spain, as well as its broader European report) can be accessed at http://www.dimoco.eu/publications.html

Greece Market Special download here

Contact DIMOCO for further Greece carrier billing information:

T: +43 1 33 66 888-0, E: sales@dimoco.eu

DIMOCO trend update: DIMOCO Publishes Carrier Billing Market Report for Hungary

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Market Special_Hungary

DIMOCO released its latest report highlighting the key market trends and data for the Hungarian carrier billing market. With 10.79 million handsets and a smartphone penetration rate of 41.8 percent, Hungary offers significant carrier billing market potential to enhance customer monetization, increase conversion rates and enable payments on multiple screens.

 

Another recent report further illustrates the promise of the Hungarian market. According to the Price Waterhouse Coopers study “Entertainment and Media Outlook 2016-2020”, the Hungarian digital content space will continue to grow in four key segments: publishing, gaming, home video and music. The strongest growth is expected in the home video

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market citing a revenue increase of 2.8 percent from 10.8 million Euros in 2015 to and estimated 30.7 million Euros in 2020. As an already mature market, gaming will grow less in comparison to the other segments, but will achieve a revenue of 47.9 million Euros in 2020. Publishing and digital music are expecting similar growth rates of 1.8 percent between 2015 and 2020. While the publishing area, which includes eBooks, eMagazines, eNewspapers, will increase its digital sales from 19.9 million Euros in 2015 to 36.1 million Euros in 2020. Music is the smallest digital content segment, generating 8.1 million Euros by 2020.

 

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