Market Special: A2P Wholesale Messaging in Germany

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In co-operation with Portio Research, DIMOCO published a new mobile messaging market special. This time the German A2P text messaging market has been analyzed. According to Portio Research, 11.4 billion A2P- and P2A-text messages were measured in Germany in 2013. In 2018 1.76 billion 1 and 2-way messages are expected worldwide.

 

“The German 1 and 2-way messaging market can be classified as a mature market. The contribution of A2P traffic is above worldwide average,” says Karl Whitfield, Research Director, Portio Research. “Our internal analyses confirm this as well. Aggregators as well as corporate customers use our 0-hop connection to the German mobile network operators,” says Gerald Tauchner, DIMOCO President & CEO.

 

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Click on the pic and download the full poster!

 

DIMOCO Germany Carrier Billing Special

Reading Time: 2 minutes

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With 112.6 million mobile subscribers, Carrier Billing is the number one digital content payment method with the widest potential reach in Germany. While mobile handset penetration is 139.2 percent, with many people having two mobile devices, only 35 percent of the population owns a credit card.

 

Furthermore, the DIMOCO Carrier Billing market special reveals that smartphone penetration is already 50.1 percent in Germany.

“Digital content is being increasingly consumed on mobile devices, as the number of smartphones in Germany has gone up by 20% in just the last 2 years”, says Gerald Tauchner, DIMOCO Co-Founder and CEO, comparing figures from DIMOCOs’ Germany Carrier Billing market specials 2014 and 2015. The German mobile network market is operated by Telekom Germany (35% market share), Vodafone (28% market share) and Telefónica Germany (37% market share including the brands O2 and e-plus).

 

Integrating Carrier Billing into the checkout process lets digital content providers as well as consumers benefit from a number of aspects. While consumers prefer Carrier Billing if the payment method is available, and are more likely to purchase digital content due to its simplicity, convenience and security, companies profit from higher conversion rates and a billing method available on multiple screens: Conversion rates up to 70 percent for first time transactions (credit card billing: only 10 %) and up to 80-88% at repeat digital content purchases (credit card billing: only 20 %) were measured in Europe. On the German market, available via DIMOCO, services, transitional goods and digital content on all digital channels can be monetized as one-off or subscription service transactions within a price range of 0.19 and 30 EUR, depending on the mobile network operator. The entire digital content market in Europe is expected to be worth 37 billion EUR in 2018, approximately 7.2 billion EUR of that amount will be billed via Carrier Billing in Europe. (DIMOCO & Juniper Research Carrier Billing White Paper, 2015)

 

You can download the DIMOCO Carrier Billing Special Germany Poster here!