DIMOCO trend update: DIMOCO Publishes Carrier Billing Market Report for Hungary

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DIMOCO released its latest report highlighting the key market trends and data for the Hungarian carrier billing market. With 10.79 million handsets and a smartphone penetration rate of 41.8 percent, Hungary offers significant carrier billing market potential to enhance customer monetization, increase conversion rates and enable payments on multiple screens.

 

Another recent report further illustrates the promise of the Hungarian market. According to the Price Waterhouse Coopers study “Entertainment and Media Outlook 2016-2020”, the Hungarian digital content space will continue to grow in four key segments: publishing, gaming, home video and music. The strongest growth is expected in the home video

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market citing a revenue increase of 2.8 percent from 10.8 million Euros in 2015 to and estimated 30.7 million Euros in 2020. As an already mature market, gaming will grow less in comparison to the other segments, but will achieve a revenue of 47.9 million Euros in 2020. Publishing and digital music are expecting similar growth rates of 1.8 percent between 2015 and 2020. While the publishing area, which includes eBooks, eMagazines, eNewspapers, will increase its digital sales from 19.9 million Euros in 2015 to 36.1 million Euros in 2020. Music is the smallest digital content segment, generating 8.1 million Euros by 2020.

 

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DIMOCO Acquires Payment Division of Telekom New Media

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DIMOCO today announces the acquisition of the premium SMS (PSMS) business of Telekom New Media Zrt., a subsidiary of Magyar Telekom Nyrt., the leading Hungarian telecommunications service provider. This acquisition solidifies DIMOCO’s position as the leading carrier billing provider in the Hungarian market.

“With our recent acquisitions of businesses in France, Greece and Italy, this is DIMOCO’s fourth customer acquisition in recent history, and our momentum is only growing stronger,” said Gerald Tauchner, DIMOCO president and CEO. “From the very beginning, the Hungarian market has been one of the most strategic and relevant for DIMOCO’s expansion strategy. With strong traction in other countries and across the EU, we are now the market leader for billing digital content via the mobile phone in the country.”

The Hungarian market boasts a 109.3 percent handset penetration rate, as opposed to its 11.8 percent credit card acquisition rate.  With nearly 11 million handsets in circulation, this market is primed for the current and future opportunities made possible with DIMOCO carrier billing services.

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