From now on, digital content can be billed via DIMOCO Direct Carrier Billing on the Finnish market.
While users benefit from a simple, quick and secure check-out process to pay for their content via their mobile network operators’ invoices, merchants profit from an additional sales channel with higher conversion rates*.
“Finland is a highly-developed mobile market, perfect for carrier billing as a payment option in digital content stores”, says Gerald Tauchner, DIMOCO co-founder and CEO, adding: “Having direct carrier billing now available in Finland will give our customers a tremendous sales boost”.
As confirmed in the current Juniper Research white paper, carrier billing is the user-preferred payment option for billing digital content: 75% of European users prefer carrier billing if the payment option is available in digital content stores.
Finland: A highly developed mobile market
With 6.34 million smartphones, accounting for 84.1 percent of all available handsets, Finland is one of the most highly developed telecommunications markets in Europe. “Smartphones are an interesting market indicator – making easy-one-click ordering of digital content possible. If direct carrier billing is then offered as a payment option, the digital content storefront will be even more successful”, comments Tauchner. DIMOCO carrier billing is available from now on to bill digital content in a price range of 10 cents up to 60 euros and can be implemented by merchants trading in the Finnish market. Users conveniently order their digital content on their smartphones and confirm their payment with one simple click.
European Carrier Billing Market*
- Carrier billing implementation sees higher conversion rates & transaction values: First-time conversion rates with carrier billing 70%, compared to 10-12% with credit cards. The uplift is particularly pronounced for micro-payments (under 10 euros). For repeat purchases, the conversion rate with carrier billing is 80-88%, as opposed to 20-25% credit card billing.
- Value of digital content billed via carrier billing: From approx. EUR 1.8 billion in 2014, the value of digital content billed via carrier billing will rise to nearly EUR 9.8 billion in 2019, an average annual growth of 41% over the forecasted period.
- The digital content market in Europe: The European digital content market is expected to increase from an estimated EUR 23 billion in 2014 to 35.7 billion in 2019. Games and videos will remain the most popular carrier billing content categories, generating combined sales of more than EUR 5.3 billion annually by 2019.
*Source: DIMOCO & Juniper Research White Paper 2015, Download here