Carrier billing presents OEMs with a significant opportunity for monetising in-car content and services, particularly given the scale of the market; Juniper Research estimates this will reach €260.6 million in Europe in 2020, up from just €12.3 million in 2015.
At present, carrier billing is not enabled for in-flight infotainment, but with the emergence of seamless handover from LTE to Wi-Fi, we would envision that there will be direct carrier billing capability by the end of the decade.
DIMOCO, a leading payment institute for carrier billing, today announces the key trends slated to drive the carrier billing market in 2017. Carrier billing offers content owners and merchants the ability to do business with consumers that do not own a credit or debit card by offering them a reliable and simplified payment mechanism. It uses the pre-existing, trusted billing relationship with mobile carriers that enables consumer to make purchases through the operator’s billing system. DIMOCO enables almost 1 billion European subscribers to purchase goods and services from merchant and aggregators with their mobile phones.
The trends that will drive carrier billing market growth and adoption in 2017 are:
Digital content consumption is on the rise: Digital content revenues are expected to increase from just under $140 billion worldwide in 2015 to $180 billion in 2017, according to a Juniper Research report. The primary driver is consumer demand for digital content on multiple screens, including connected TVs and in-car entertainment options. Content producers that offer carrier billing as a payment method will win over consumers for the simplicity of the payment option. What categories will drive digital content consumption next year?
Gaming will continue to account for the largest share of carrier billing digital content consumption.
Video on Demand (VoD) will experience significant growth in the coming year with consumers taking advantage of real-time acquisition and consumption of their entertainment whenever and wherever they are.
ePublishing is expected to grow significantly in 2017. This growth can be attributed to an increase in digital book sales.
Tech-savvy, always connected consumers looking for better payment options: More industry players in the digital services and digital content arena will choose carrier billing as their preferred payment method. This move will open their market to audiences who are tech-savvy, always-connected and have a low credit card penetration.
Flexibility and new subscription models are on the rise: Digital content producers will explore new subscription models, including one-off purchases and daily/weekly/monthly subscription plans that are charged directly to the customer’s phone bill.
New European regulations to open up new opportunity: The new European regulation Payment Services Directive #2 will enable companies to offer additional service transactions to take place via carrier billing. This includes online ticketing, donations via mobile phone, as well as loading of goods such as gift cards.
Physical good carrier billing transactions are on the horizon: While carrier billing has become one of the more popular payment methods for digital service and content transactions, it has yet to be used for purchasing physical goods online. 2017 will be a pivotal year in taking the industry one step closer to this becoming a reality.
When it comes to transaction number by industry, gaming will continue to account for the largest share of transactions up to 2020, with other industries just slightly behind.
Once a consumer is aware that he can make a payment for digital content through DIMOCO Carrier Billing, the experience is typically smoother and more frictionless than other payment mechanisms. As a result it leads to repeat purchases, which allows great levels of monetisation and high payouts.
Great memories from 2015!
DIMOCO is again attending the Affiliate World Asia in Bangkok, Thailand on the 5th & 6th of December 2016. Let’s meet! Contact us now to schedule your personal appointment. Want to know more about the conference?, please visit: affiliateworldconferences.com
DIMOCO is coming to the Affiliate World Asia in Bangkok, Thailand! Meet DIMOCO on the 5th & 6th of December 2016. Contact us, now to schedule your personal appointment. Want to know more about the conference?, please visit: affiliateworldconferences.com/asia