DIMOCO trend update: Carrier billing white paper shows up to 88% conversion rate

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Conversion Rate Carrier vs Credit Card Billing

According to DIMOCOs’ brand new white paper first-time transaction rates for operator billing of 70-77% (vs. 10-12% on credit cards) and for repeat purchases of 80-88% conversion rate (vs. 20-25% on credit cards) have been measured. DIMOCO & Juniper Research white paper: “The future of carrier billing in Europe” was released in its third edition now and can be downloaded for free: Go to DIMOCO publications

Is mobile operator payment the ideal payment method for digital content?

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131205 White Paper Conversion Rate.Fig.5_Blog

The European market for digital content is expected to increase from an estimated €15.8 billion in 2012 to almost €29 billion in 2017.

And with handset penetration of more than 120%, direct carrier billing is the perfect opportunity to implement an anytime, anywhere payment mechanism.
But did you know that direct carrier billing implementations have seen between 10 and 14 times the conversion rate of credit cards? Retailers have also seen their average transaction value rise by more than 40%.

These and also other findings are available in the new white paper published by Juniper Research and the international mobile operator payment and messaging company DIMOCO!

Download the White Paper here!