DIMOCO publishes a mobile messaging market special and shows the development, the usage and the opportunities on the European Application-to-Person- and Person-to-Application-market. An increase from 184 billion text messages in 2012 to 283 billion text messages in 2017 is forecasted by the research company Portio Research. France, United Kingdom, Italy, Germany and Turkey are the top 5 European A2P- and P2A-markets. Companies from various industries use mobile messaging for all enterprise areas. Speed, reliability, price and direct reach are the key drivers of this enormous growing business.
“SMS is and will remain an important market in the future. When we think about companies communicating with their customers and vice versa, there are many possibilities to use the mobile messaging channel. The application-to-person and the person-to-application segment is a strong growth market”, Gerald Tauchner, DIMOCO CEO.
According to Portio Research France (32.9 billion A2P- and P2A-SMS in 2012), United Kingdom (26.6 billion A2P- and P2A-SMS in 2012), Italy (17.4 billion A2P- and P2A-SMS in 2012), Germany (11.5 billion A2P- and P2A-SMS in 2012) and Turkey (10.5 billion A2P- and P2A-SMS in 2012) are the top five European Application-to-Person- and Person-to-Application markets.
“With the increasing focus on mobile banking, mobile payments and mobile health, we believe that the contribution of the A2P/P2A-category will increase over the next years. According to our forecasts, close to a quarter of total text messages will either originate from or terminate at an application server by the end of 2017”, says Karl Whitfield, Portio Research Managing Director.
You can download the poster here