DIMOCOs MWC report: never been so exciting

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With 72,000 attendees it was the biggest Mobile World Congress ever. From 24 – 27 of February Barcelona was the Mekka for the telecommunication industry. According to New York Times Michael O’Hara, chief marketing officer of the GSMA argued: “Attendees will have the opportunity to experience firsthand how mobile is revolutionizing business across many industries and transforming everyday life for billions of people around the world”.
That’s what we also experienced at the event. New handsets were presented, new technologies were shown and last but not least with Mark Zuckerbergs presence – it has never been so obvious that we are living in the digital era and the mobile channel is key.