Given mobile’s ubiquity – and the lack of such ubiquity amongst credit/debit cards – direct carrier billing already has an advantage over cards in its mass market appeal. However, it also offers content stakeholders other benefits, which are outlined below.
a. Direct Carrier Billing is Optimal for Impulse Purchases
b. Opportunity to Reach/Monetise Target Demographic
c. High Conversion Rates
d. Uplift in Transaction Volumes and Values
e. Direct Carrier Billing Enables MNOs to Retain Foothold in Content Value Chain
If you are interested in more details you can download DIMOCO´s White Paper here