It is arguable that the key assets of the network operator are, firstly, its network; and, secondly, its billing relationship with the end user. As its direct role as a content retailer has diminished, direct carrier billing opens up the possibility of generating a revenue stream which, while it will not necessarily provide a wholescale solution to the underlying problems, may at least deliver revenue streams which equal or even exceed MNO content revenues pre-storefront.
Furthermore, there is the opportunity for content monetisation not merely for content delivered to the handset, but across an array of devices. Direct carrier billing may be simply defined as ‘making a payment for goods or services which is charged to the customer’s phone account, either to the monthly phone bill (for contract customers) or as a debit from prepaid credit.’In this section we explore the way in which billing for content has evolved, from the initial PSMS deployments to the more recent emergence of direct carrier billing solutions, with content providers now able to capitalise on the consumer desire for digital content across all platforms by providing a ubiquitous (and straightforward) mechanism to monetise that content. ”
If you are interested in more details you can download DIMOCO´s White Paper here