Digital content revenues will increase from just less than USD 140 billion worldwide in 2015 to USD 180 billion in 2017, according to Juniper Research’s new white paper “Making Digital Content Pay”. As a leading payment institute for carrier billing, DIMOCO not only sees the same industry trend but also knows why it’s happening. The reason: A growing migration from physical to digital as well as a strong tendency from consumers to buy and use digital content on multiple screens.
Anticipating these industry changes, DIMOCO maneuvered nimbly, making the move to provide carrier billing on multiple screens. Juniper Research’s reinforces the foresight of this choice.
“As content migrates to digital,” the study explains, “there is an attendant trend away from content ownership and towards content access: it is perceived as far more critical to be able to say ‘listen to a song on multiple devices than to own it’. It also means that, increasingly, the device on which you pay for the content may not be the device on which you primarily access that content.”
Looking at the various digital content segments Juniper Research estimates games will continue to represent the largest share of digital content sales. Most notable in the report is the fact that video will have the strongest average annual growth level in the short and medium term. This will be another development in the shift from the linear viewing experience to a personalized, on-demand schedule. The second largest growth rates are anticipated in the ePublishing space.
The white paper is available to download from the Juniper website along with further details of the full research and the attendant Interactive Forecast Excel. To see what DIMOCO and Juniper Research estimate for “The Future of Carrier Billing in Europe”, including the entire digital content market potential with a payment method achieving up to 77 percent of conversion rates at first time transactions, download the Juniper Research & DIMOCO white paper.
Happy to hear your thoughts & questions about the future of digital content