DIMOCO released its latest report highlighting the key market trends and data for the Hungarian carrier billing market. With 10.79 million handsets and a smartphone penetration rate of 41.8 percent, Hungary offers significant carrier billing market potential to enhance customer monetization, increase conversion rates and enable payments on multiple screens.
Another recent report further illustrates the promise of the Hungarian market. According to the Price Waterhouse Coopers study “Entertainment and Media Outlook 2016-2020”, the Hungarian digital content space will continue to grow in four key segments: publishing, gaming, home video and music. The strongest growth is expected in the home video
market citing a revenue increase of 2.8 percent from 10.8 million Euros in 2015 to and estimated 30.7 million Euros in 2020. As an already mature market, gaming will grow less in comparison to the other segments, but will achieve a revenue of 47.9 million Euros in 2020. Publishing and digital music are expecting similar growth rates of 1.8 percent between 2015 and 2020. While the publishing area, which includes eBooks, eMagazines, eNewspapers, will increase its digital sales from 19.9 million Euros in 2015 to 36.1 million Euros in 2020. Music is the smallest digital content segment, generating 8.1 million Euros by 2020.