Mister digital goes on a holiday trip:
SMS and mobile operator payment are an ideal complement
With our second edition of Mister Digital we show how the digital generation travels. Mr. D. communicates, researches and organizes his holiday plus the accompanying info & entertainment program on his smartphone, tablet, and laptop.
While texting in the application-to-person sector can be used for information purposes when travelling, mobile operator payment makes quick and easy payment of digital content such as tickets, possible. The travel industry has long discovered the benefits of the mobile channel, thereby significantly increasing usage rates by smartphone and tablet users.
You can download the poster here