The global online dating industry gathers twice annually at iDate to discuss the latest trends and issues of the online dating industry. We were invited to speak at this year’s iDate in Las Vegas (January 14-16, 2014), and were honored to discuss the state of the industry with its most forward-thinking leaders.
Here are some key take aways:
1. Online Dating Goes Mobile. As the consumer uses smartphones more and more, they are also using the mobile device to arrange their next date. The industry has some homework to do in order to make the user experience smooth and rich on the mobile device.
2. Online Dating Goes Mainstream. The online dating industry has finally left its shadowy existence and has matured – some great companies provide even better services to its users, and chances one will find a soulmate online are higher than ever.
3. Online Dating Goes Global. The online dating industry is no longer limiting users to their home country. Today, users want to find their partner regardless of location in the world, and the online dating industry caters to this crowd by going global.
At the core of every platform is monetization – users want the dating platform to find a date for them, and they are willing to pay for it. It needs to be a smooth, frictionless experience though – and that’s very DIMOCO Mobile Payments comes to help. We help monetizing billions of users with simple one-click mobile payments. Let us know if you want to learn more about our solutions for the online dating industry!
Please find more information about the conference on its website http://www.internetdatingconference.com
We’ll see you in Beverly Hills later this year (June 5-6, 2014). Let us know if you’d like to set up a meeting!