One of the markets which definitely draw the attention of many digital content providers, whether it’s gaming, entertainment, file sharing, social networking or online gambling, is the Serbian market. Even though it’s not one of Europe’s wealthiest countries, Serbia is certainly one of the fastest growing economies in Europe, particularly over the past few years.
One of the best prospects for general growth and development is in the telecommunications field. This of course includes carrier billing, where markets such as Serbia are becoming one of the most interesting for investments and monetization in all popular segments of digital or virtual goods.
There are several benefits and key aspects why you should spread your coverage and go live with DIMOCO in Serbia:
• Simplified flows, high conversion
• Many evaluation and A/B testing’s at available technology
• High flexibility for tariffs/pricings
• Rise of consumer power and smart phones, as well.
Also, Serbia has been announced as one of the world’s most booming carrier billing markets – joining the ranks of Thailand, Vietnam and Turkey – especially in the gaming and entertainment segments. The most obvious explanation is the high penetration of mobile phones. In this market, penetration of mobile phones is about 126%, almost double that of credit cards. This fact is mainly thanks to the younger population, who as digital natives often spend money on digital services. Also, most of them often have two mobile phones. One the other hand, this group does not like to use credit cards or doesn’t even own any yet.
A very important fact about mobile carriers in Serbia is that they quite often offer special payouts to merchants, thereby increasing the carriers’ revenue, too. The same applies to technologies and flows.
Since DIMOCO, as the leading European carrier billing provider, has recognized the huge potential of this thrilling market and established direct connections several years ago, we are sure that we can provide the best possible service. Right now Serbia is well on the way to becoming another market success story, like the Czech Republic or Hungary. No matter whether you see Serbia as one of the international emerging markets or part of the regular European IT community, this country is growing from one month to another, continuously offering new improvements and successful projects, enabling service providers to be recognizable in such an important and growing market with much lower investments.
With 112.6 million mobile subscribers, Carrier Billing is the number one digital content payment method with the widest potential reach in Germany. While mobile handset penetration is 139.2 percent, with many people having two mobile devices, only 35 percent of the population owns a credit card.
Furthermore, the DIMOCO Carrier Billing market special reveals that smartphone penetration is already 50.1 percent in Germany.
“Digital content is being increasingly consumed on mobile devices, as the number of smartphones in Germany has gone up by 20% in just the last 2 years”, says Gerald Tauchner, DIMOCO Co-Founder and CEO, comparing figures from DIMOCOs’ Germany Carrier Billing market specials 2014 and 2015. The German mobile network market is operated by Telekom Germany (35% market share), Vodafone (28% market share) and Telefónica Germany (37% market share including the brands O2 and e-plus).
Integrating Carrier Billing into the checkout process lets digital content providers as well as consumers benefit from a number of aspects. While consumers prefer Carrier Billing if the payment method is available, and are more likely to purchase digital content due to its simplicity, convenience and security, companies profit from higher conversion rates and a billing method available on multiple screens: Conversion rates up to 70 percent for first time transactions (credit card billing: only 10 %) and up to 80-88% at repeat digital content purchases (credit card billing: only 20 %) were measured in Europe. On the German market, available via DIMOCO, services, transitional goods and digital content on all digital channels can be monetized as one-off or subscription service transactions within a price range of 0.19 and 30 EUR, depending on the mobile network operator. The entire digital content market in Europe is expected to be worth 37 billion EUR in 2018, approximately 7.2 billion EUR of that amount will be billed via Carrier Billing in Europe. (DIMOCO & Juniper Research Carrier Billing White Paper, 2015)
You can download the DIMOCO Carrier Billing Special Germany Poster here!